Diesel Jeans Illuminated Store Displays – Early 1980s – Italian Design – Bureaulamp – Metaal

Pair of Vintage Diesel Jeans Illuminated Store Displays – early 1980s - Italian designA spectacular and highly collectible pair of early DIESEL Jeans illuminated advertising displays, created as striking promotional pieces for Diesel retail environments.The large sculptural metal construction combines the iconic raised DIESEL logo with large circular, radiating panels in vivid red, orange, yellow, green and blue. When illuminated, the translucent colored sections create an exceptional Space Age / Pop Art light effect.These rare promotional displays are distributed in Italy in the early 1980s, from the formative period of the Diesel brand. A fantastic piece of vintage fashion advertising and an eye-catching collector's display. Originally a denim specialist, the Italian brand grew in the 90s into a massive global lifestyle empire by deliberately defying conventional fashion trends with ironic marketing, heavily distressed jeans, and gritty industrial stylingDetailsObject: Pair of illuminated Diesel Jeans store displaysBrand: DIESELPeriod: Approximately early 1980s; Italian DesignStyle: Space Age / Pop Art / IndustrialMaterial: Painted metal, translucent coloured panels and original porcelain lamp holdersSocket: E14Bulbs: New Philips 15W bulbs includedDimensions per lamp: approx. 34 × 33 × 14 cmCombined weight: approx. 3.25 kgElectrical: Professionally rewired with on/off switch while retaining the original plugsConditionPreloved vintage condition, with... lees verder bij Catawiki