Striking original Coca-Cola poster from the 1960s, featuring a dynamic aerial photograph of a sailing boat cutting through deep blue Mediterranean waters. The powerful composition, with the dramatic white wake trailing behind the boat, perfectly captures the sense of freedom, speed and freshness that defined Coca-Cola’s lifestyle advertising of the era.The Italian slogan “Freschezza in poppa” translates loosely to “Freshness at your back”, referring to a favorable wind pushing the sailboat forward. A poetic metaphor for the refreshing energy of Coca-Cola.Printed in Italy for promotional use in cafés and seaside venues, this poster was never intended to survive decades of use, making well-preserved examples increasingly rare today.
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